We came up with the ideas, concepts, and strategies to build out this digital experiences for one of Italy’s most prestigious football clubs - FC Internazionale Milano (Inter Milan). In short, we created "#MyInterJersey" which allowed fans from around the world to digitally generate their own Inter Jersey to use on their Facebook, Instagram, Twitter, Weibo, Desktop and Phone backgrounds. A simple idea, paired with expert execution ended up amassing visits from over 90% of the countries in the world and over 40,000 submissions among fans with just a few social posts announcing their existence.
Services: Account Management, Strategy, Production, Design, Web Development, Quality Assurance, Analytics, Reporting, Ongoing Maintenance